HeyGen is using a two part pricing model for 2025. Tiers unlock features, and credits meter the heavy lifting. Subscriptions determine what you can do; Generative Credits determine how far you can push it.
For individual creators, the Creator plan is the practical on ramp. At 29 dollars per month with a lower annual rate, it removes the watermark, delivers 1080p output, and includes a modest monthly credit allowance. It is enough for consistent production without forcing a move to team tooling.
Collaboration and 4K change the equation. The Team plan is billed per seat at 39 dollars monthly or about 30 on annual, and it requires two seats. That minimum sets a real floor for small groups that want shared workspaces, roles, and brand controls. It is a deliberate coordination cost.
The main cost driver is credit consumption. Avatar IV, HeyGen’s most compute intensive feature, uses about 30 credits per minute. Translation uses about 5 credits per minute. Both draw from monthly buckets that reset on your billing date. Credits do not roll over, so bursty usage often needs add on packs.
If you are choosing a plan, map the workflow first. Solos who publish regularly land on Creator and watch Avatar IV minutes. Teams that care about 4K and governance should budget for the two seat minimum. Everyone should track credit burn in the first month and treat add on packs as part of the ongoing operating model.
If you are ready to proceed, enroll here: Start HeyGen.
Affiliate disclosure: This article includes affiliate links. If you sign up or purchase through these links, I may earn a commission at no additional cost to you. My recommendations are based on independent analysis.
Billing model overview
• Subscription tiers for the web app: Free, Creator, Team, Enterprise
• Generative Credits: usage layer for advanced features; included credits reset monthly and do not roll over. Additional credit packs are available
Web plans at a glance
Pricing and inclusions can change. Confirm current details on the checkout page before quoting exact figures.
| Plan | Typical Price* | Video Limits | Max Resolution | Watermark | Key Inclusions |
|---|---|---|---|---|---|
| Free | 0 dollars | 3 videos per month, up to 3 minutes each | 720p | Yes | 1 custom avatar slot, 500 plus stock avatars |
| Creator | about 29 dollars per month, about 24 dollars per month on annual | Unlimited, up to 30 minutes | 1080p | No | Voice cloning, larger avatar library, monthly credits |
| Team | about 39 dollars per seat, about 30 dollars per seat on annual, two seat minimum | Unlimited, up to 30 minutes | 4K | No | Shared workspace, roles and permissions, brand tools |
| Enterprise | Custom | Unlimited | 4K | No | SSO and SAML, security, SLAs, success management |
*Indicative only.
Credit consumption
| Feature or action | Typical credit cost |
|---|---|
| Avatar IV, hyper realistic video | about 30 credits per minute |
| Video translation | about 5 credits per minute |
| Add Motion, photo avatar | about 10 credits per use |
| Upscale video | about 10 credits per conversion |
| Model training | about 20 credits per session |
Included credits in Creator and Team reset with billing. No rollover.
Add on packs are commonly sold in blocks of 300 credits.
Plan selection guidance
Individual creators and small businesses with one seat
Choose Creator. It delivers watermark free 1080p, core avatar capabilities, and enough monthly credits for typical output. If Avatar IV usage is sustained, budget a recurring credit pack.
Teams and agencies with two or more collaborators
Choose Team. Account for the two seat minimum in budgeting. You gain 4K exports, shared asset management, roles and permissions, and translation proofreading, all designed for coordinated production.
Enterprises
Use Enterprise for SSO and SAML, compliance, SLAs, and dedicated support. The primary value is security and governance, not only feature unlocks.
API pricing for developers
| Plan | Monthly | Included credits | Approximate unit cost | Notes |
|---|---|---|---|---|
| Free | 0 dollars | 10 | Free | Watermark; proof of concept only |
| Pro | 99 dollars | 100 | about 0.99 dollars per credit | Watermark removed; suitable for launch |
| Scale | 330 dollars | 660 | about 0.50 dollars per credit | Additional endpoints; materially better unit economics |
| Enterprise | Custom | Custom | Negotiable | SLAs, support, security controls |
Guidance: prototype on Free, launch on Pro, and move to Scale once volume stabilizes. The unit cost reduction materially improves margins.
Mobile application for iOS
The mobile app supports rapid drafts and simple edits. Comprehensive brand management and collaboration remain desktop centric. Expect to rely on the web platform for heavier workflows and governance.
Implementation steps
- Create an account, then select Start Heygen
- Select Creator for an individual or Team for collaboration and 4K
- Monitor credit usage during the first month; if Avatar IV usage is consistent, add a credit pack before the reset date
FAQ
Yes. Three videos per month at 720p with a watermark. It is appropriate for evaluation.
No. Credits reset with each billing cycle.
Creator and above, or API Pro for developers.
Team and Enterprise on the web platform.
Creator and Team include a limited monthly allowance. Verify current amounts in your dashboard because allocations can change.
It is effective for quick production, but brand, collaboration, and administrative controls are best managed on desktop.
